Latest Website Designing Trends

When it comes to making the internet a more welcoming and comfortable place to spend time at, webmasters and entrepreneurs are always coming up with new techniques to make the web edgier and more improved. It is an ever-evolving genre, and each ensuing year brings it own set of new rules, trends and conventions. 2016 is indeed a new dawning for the web designing industry, when the world wide web finally and officially moves away from the old, clutter-oriented web designing into something more professional, user-friendly and seamless. 

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Here we present you with the some most observed trends of web designing in 2016, which are helping us shape the web for the better:

Responsive is Responsible

Gone are the days when you had to host 5 different websites depending on the screen size of different devices used to access your destination. Most websites, magazines and blogs today prefer to use a responsive web design, which automatically optimizes itself to the size of the user's screen. Not only are responsive web designs cheaper and more user-friendly, they even help reduce the page load time by eliminating any unnecessary redirections from the main page of the site.

Artificial intelligence

Artificial intelligence will have a big impact on the way designers think about digital design. Design in its original sense will take a back seat and become more transparent. As more apps start to present us with contextual information , artificial intelligence will start to help us take action on that information. We’re already starting to see examples of this on mobile apps. It is only a matter of time before this transitions to the web. One example of this is Facebook’s M which is Facebook’s answer to Siri. Although similar to Siri it can perform tasks that outshine that of its rivals.

Focus on interaction instead of layout

Traditionally digital design would begin life in design software such as Photoshop. The visual look would be designed and the layout decided at this initial stage. This is all very well to get an idea for the look and feel of a design but it’s still quite limiting when it comes to seeing how the design will look and work with dynamic content, as well as how it will actually feel interacting with it. In response to this software companies are beginning to create design tools that allow for this such as Adobe Comet and Sparkbox. These new tools allow designers  to focus on interaction and not just layout. This new way of creating living design documents will allow designers the time to think about this rather than it just being an afterthought once the design has been coded up.

Data-driven design

In 2016 we will continue to see the transition from an emphasis of design on aesthetics. Design is subjective and as such can often be the result of opinion. Large organisations already have access to business intelligence tools and have the ability to measure and iterate design by metrics such as click-through rates, conversions, AB and multivariate testing, etc however many smaller organisations don’t. With new tools such as Apropose emerging, we will start to see this filter down that will make design more data driven.

Hiding Everything Under a Hamburger Menu

As mobile devices became commonplace, designers started simplifying navigation and hiding it under a hamburger menu. It’s a trend that’s also crept into the desktop version of websites.

Parallax Scrolling

In recent years we’ve seen more sites appear that make use of parallax scrolling.

The parallax technique allows the foreground and background content to scroll at different speeds, creating an illusion of depth. It can be used to very good effect, but it’s debatable if it can be described as having good UX.

Illustration

As we start to see more and more retina devices coming on to the market, viewing the old web on these devices can sometimes lead to images being pixelated or distorted. One way to solve this is to use vector graphic images over more traditional image formats. The advantage of vector graphics is that they can be scaled to any size without losing any detail or becoming pixelated. A few years ago a new image format was introduced called SVG which is indeed a vector graphic format. The great thing about these files is that illustrators who use software such as Adobe Illustrator can export their vector graphics directly to an svg file which can be then displayed on the web. With SVG now supported in all major modern browsers and designers wanting their designs to be as clean and crisp as possible we will start to see a lot more use of illustration in digital design.

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