When it comes to making the
internet a more welcoming and comfortable place to spend time at, webmasters
and entrepreneurs are always coming up with new techniques to make the web
edgier and more improved. It is an ever-evolving genre, and each ensuing year
brings it own set of new rules, trends and conventions. 2016 is indeed a new
dawning for the web designing industry, when the world wide web finally and
officially moves away from the old, clutter-oriented web designing into
something more professional, user-friendly and seamless.
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Here we present you
with the some most observed trends of web designing in 2016, which are helping
us shape the web for the better:
Responsive is Responsible
Gone are the days when you
had to host 5 different websites depending on the screen size of different
devices used to access your destination. Most websites, magazines and blogs
today prefer to use a responsive web design, which automatically optimizes itself
to the size of the user's screen. Not only are responsive web designs cheaper
and more user-friendly, they even help reduce the page load time by eliminating
any unnecessary redirections from the main page of the site.
Artificial intelligence
Artificial intelligence will
have a big impact on the way designers think about digital design. Design in
its original sense will take a back seat and become more transparent. As more
apps start to present us with contextual information , artificial intelligence
will start to help us take action on that information. We’re already starting
to see examples of this on mobile apps. It is only a matter of time before this
transitions to the web. One example of this is Facebook’s M which
is Facebook’s answer to Siri. Although similar to Siri it can perform tasks
that outshine that of its rivals.
Focus on interaction
instead of layout
Traditionally digital design
would begin life in design software such as Photoshop. The visual look would be
designed and the layout decided at this initial stage. This is all very well to
get an idea for the look and feel of a design but it’s still quite limiting
when it comes to seeing how the design will look and work with dynamic content,
as well as how it will actually feel interacting with it. In response to this software
companies are beginning to create design tools that allow for this such as Adobe Comet and Sparkbox. These
new tools allow designers to focus on interaction and not just layout.
This new way of creating living design documents will allow designers the time
to think about this rather than it just being an afterthought once the design
has been coded up.
Data-driven design
In 2016 we will continue to
see the transition from an emphasis of design on aesthetics. Design is
subjective and as such can often be the result of opinion. Large organisations
already have access to business intelligence tools and have the ability to
measure and iterate design by metrics such as click-through rates, conversions,
AB and multivariate testing, etc however many smaller organisations don’t. With
new tools such as Apropose emerging, we will start to
see this filter down that will make design more data driven.
Hiding Everything Under a
Hamburger Menu
As mobile devices became
commonplace, designers started simplifying navigation and hiding it under a
hamburger menu. It’s a trend that’s also crept into the desktop version of
websites.
Parallax Scrolling
In recent years we’ve seen
more sites appear that make use of parallax scrolling.
The parallax technique
allows the foreground and background content to scroll at different speeds,
creating an illusion of depth. It can be used to very good effect, but it’s
debatable if it can be described as having good UX.
Illustration
As we start to see more and more retina devices coming on to the market, viewing the old web on these devices can sometimes lead to images being pixelated or distorted. One way to solve this is to use vector graphic images over more traditional image formats. The advantage of vector graphics is that they can be scaled to any size without losing any detail or becoming pixelated. A few years ago a new image format was introduced called SVG which is indeed a vector graphic format. The great thing about these files is that illustrators who use software such as Adobe Illustrator can export their vector graphics directly to an svg file which can be then displayed on the web. With SVG now supported in all major modern browsers and designers wanting their designs to be as clean and crisp as possible we will start to see a lot more use of illustration in digital design.
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