Top Six Trends in Website Designing You Need to Watch Out for in 2016

Web design industry has witnessed many trends thanks to technological advancements especially due to the increasing use of smartphones and tablets. Like many other specialized IT areas, web design is an ever-changing landscape and 2015 was an amazing year where we have seen some incredible websites. As we enter in the year 2016, you shouldn’t expect radical changes but we will see some currents trends that will become more popular and some of them just fade away from website designing companies in Oman. Currently, some of the popular web design trends that became industry standards include responsive web design, focusing on user experience, website performance and site speed optimization. Here are six new and emerging trends you need to watch out for and can be used in your web design strategy.

Growing Popularity of Material Design 

During the last couple of years, flat design model has evolved and became a must sought design strategy. Google introduced a flat design language called Material Design language in 2014, and soon after many mobile app developers utilized this language and in 2016, we will be seeing more web designers using material designing in making websites that offers improved user experience.

Going Mobile 

As we move into an age of smartphones, tablets, and wearable devices, more and more websites are coming with their mobile-friendly versions so that they will ahead of the competition in earning revenue online. Also, Google has announced that they will reward those websites which have mobile-friendly versions by ranking them in Google search results. Many industry experts have confirmed that mobile-friendliness is indeed a ranking factor and it has created an immense popularity in the use of responsive web design. If you do have mobile site then optimize it so that it will user-friendly and thereby you can gain more targeted traffic to your site.

Natural Stock Photography 

According to 3M Corporation, visuals contribute about 90 percent of the information transmitted to the brain and they are processed sixty-thousand times faster in the brain that text. That is why imagery has been widely used in web design for years. However, people are now not interested in seeing cheesy-looking stock photos and stock photo disruptors like Offset, Stocksy, and Unsplash. Instead, you can natural looking stock photos that connect with your site visitors on a whole different emotional level. This year, we will be seeing natural stock photos implemented in websites.

Use of Videos 

According to MarketingSherpa, internet users spend 100 percent more time on webpages that have videos on them. Video content helps in the process of building trust between the site visitor and the brand. In the past few years, many web designers have started implementing video content in websites, and in 2016 it will be no different but its use will keep on growing.

Website Health and Site Speed 

These days, web developers and web designers are giving more importance to website’s health and site speed. There are two main reasons why you need to focus on website health and page loading speed. First one is that you need to maintain a healthy backlink profile in your site as it will benefit your SEO rankings. Google ranks those sites that have good-quality backlinks and thereby increases the online visibility of your site.

Second reason is that when you improve the loading time of your website, you can gain more visitor traffic and thereby more revenue from your website. You need to keep in mind that users won’t stay for long when your site takes longer than a couple seconds to load. This issue can be solved when you switch to HTTP/2 and it helps in ranking your site better in Google search results. Faster websites (with useful and quality content) deliver better user experience and they have the potential to rank highly.

Use of Animations 

With the rising popularity of web applications, we will be seeing more unexpected and subtle motion in UI design that takes the whole experience to another level. Instead of using generic animations, you can start implementing thoughtful transition animations with deeper thoughts behind them.

If you want a website that offers better user experience, better online visibility, and high returns, then you need to rethink on your web design strategy and try to include new ideas that are proven to be effective.